Thursday, 5 November 2020

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Burn Rate: How I Survived the Gold Rush Years on the Internet-Michael Wolff

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Ebook About
From the author of the #1 New York Times bestseller Fire and Fury and Siege: Trump Under Fire—Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars, and notably devoid of profit-making enterprises.As he describes his efforts to control his company's burn rate—the amount of money the company consumes in excess of its income—Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.

Book Burn Rate: How I Survived the Gold Rush Years on the Internet Review :



This book is about Wolff's short-lived foray into Internet entrepreneurship in the mid-90s. In addition to recounting his own company's fortunes, he seems to have been tuned in to just about everything that was going on with the net industry, so it's a great overview of the whole cyber-landscape too. Mainly, it's a chronicle of the moment when the Internet shifted from being a marginalized geekfest to being Big Business.He has great chapters on Wired magazine, on AOL, on Microsoft, and on his own attempts to secure venture capital for his company. The third chapter, "The Art of the Deal," was hysterically funny and thoroughly horrifying at the same time. At first I thought, reminiscing, that I was at perfectly the right age to have taken advantage of the Internet boom, if I'd had the presence of mind. But then, as I read further, I became more and more relieved that I'd never done so.This book was published before most of the recent upheavals in the Internet world: The ascendancy and hegemony of IE in the browser wars (after Netscape effectively abdicated); AOL's ill-fated acquisition of Time Warner; and, of course, the "dot-bomb" to which many of us owe our current unemployed status. The book, therefore, lacks the scope and perspective of a historical document, but is very much a "view from the trenches" look at the way it seemed to a smart and thoughtful (and literary) guy who was there.One of my primary reactions was of nostalgia. Ah, remember when AOL was Mac-only? Not only that, but it was only one of several available online communities: Delphi, Prodigy, CompuServe, Sierra... Remember when it seemed like there were only five of us who knew that AOL and the Internet were not the same thing? Remember when there was no Web? Remember when there was no Amazon.com? Remember Micropayments? Remember Push? Ah, them was the days.Most of all, Wolff does a pretty good job of stopping every now and then to take stock, to wonder philosophically what it's all about: Is the Internet media, or just a big telephone? He doesn't figure out the answer, of course, but that's not what philosophy is about. Taking the long view, I think it's books like this that are going to help our society, 25 or 50 or 100 years down the line, figure out what the Internet boom/bust, and the 90s, were about.
Michael Wolff is a professional business writer - a journalist in fact. This fact is important for two reasons:1 - He writes clearly and well.2 - While living in the Internet Gold Rush, he took notes on the details of conversations, instead of the meaning (or so he tells us).So, this book is another interesting view in the ways and means of money. Smart money, dumb money, no money for tomorrow's payroll and all that.It's not written to give glamorous insight into how the author is a brilliant visionary, sharing his ideas with you, or anything that you'd find in a typical business book. It's a detailed narrative about life in the trenches. It certainly seems true enough to me.For that reason, it's worth reading, since most books push an agenda of their own, and this book doesn't really seem to have an agenda or something to prove. From the internal evidence, the author has tried to write a fun, compelling story that might sell, in order to make some money.He succeeded. At least, the writing of a story worth reading. I have no idea about the money.

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Read Online Burn Rate: How I Survived the Gold Rush Years on the Internet By Michael Wolff Rating: 4.5 Diposkan Oleh: bryonschoen

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